Thank you for considering the decision to transform your life and live the life of a successful HMO investor. Also, check with your accountant as there may be a tax deduction against your business/investments (I have been told some do this).
Update Aug 24: How to save council tax during refurb, see 11.6
Update Aug 2024: Updated labour prices to reflect 2024 market
New content is regularly added. If you’re already a member or join today, all future content is included free.
Welcome – Is this right for you?
The HMO Duchess explains the fundamentals of property and HMOs. This manual is there to help put your business in a position of strength, so you are protected against external factors as much as possible. This is not a get rich quick book, this is a business manual to build a GREAT business. Ideal if:
· ✅ You have ZERO experience in property
· ✅ You have SOME property experience
· ✅ You have HMO experience
· ✅ You’re looking to build a business and make it the best it can be
· ✅ You’re searching for deals
· ✅ You speak English
Or you are:
· ✅ A Brand New HMO Investor (£0 net worth) – Step by step guide
· ✅ An experienced HMO Investor
· ✅ ALSO useful for: property managers, estate agents, mortgage brokers, accountants, interior designers, solicitors and industry members (clients expect you know this stuff, so why not make sure you do?)
HMO Duchess’s Mission Statement:
❇️ To teach the detailed specifics of what is involved in making a truly GREAT HMO. This means knowing more than “Yield” and “ROI” and some other basic property topics. This is much more. THIS is my business written down for my benefit as much as yours. The manual also teaches the psychology needed to succeed as a property investor long-term, the craft of design, and how to ensure strong cash flow.
What You Get:
· ✳️ Over 230+ High Quality Sub Chapters with 60,000+ words of concise content
· ✳️ Downloadable Files you can use to make your own calculations
· ✳️ Lifetime access to written content
· ✳️ My mood boards for the designs, paint, accessories, wallpaper and suppliers used
· ✳️ All new updates and content available. (Example: interior design trends or law changes)
· ✳️ Comments reviewed regularly and HMO Duchess will always help where possible
You Will:
· 🔰 Learn how to provide a co-living product to beat your competition
· 🔰 Learn how to ensure strong cashflow
· 🔰 Learn how to build your net worth with below market value deals
· 🔰 Learn how to communicate with builders, estate agents, mortgage brokers, suppliers, to get the best DEALs and make them operate smoothly.
· 🔰 Actually understand not just the textbook fundamentals of HMOs, but how it makes you stand out from the competition
· 🔰 Assess HMO demand in your area
· 🔰 Learn about the threats to this business - It’s not all rosy
· 🔰 Once you master your own HMO business, other lifestyle goals will be easier to attain
Notes:
· ☑️ Content will continue to be added FOR FREE as time goes on
· ☑️ Content will continue to be available after purchase with lifetime access
· ☑️ You can search my reputation and content on Facebook and Instagram, and see that my reputation is very important to me
· ☑️ At some point into the future, new content may reduce. All previous content remains available for life.
Targeted Students
This manual covers a wide range of content for all investors, including beginner, intermediate & advanced investing topics.
· New Investors will learn from beginner knowledge on how to start, at any age. For homeowners and non-homeowners.
· Advanced Investors may benefit from a new perspective on topics they thought they were already experts on (such as dealing tenants post 2020, what tenants are looking for today, compared to 10 years ago, and how your product can stand out among the growing competition).
Is this also good for International Investors outside the UK?
🛄 Yes it could be. HMO’s can be very specific to the UK as they effectively work around the strict laws given to landlords. However, there certainly will be content that could be applicable to someone outside the UK. UK Interior design for example is appreciated globally, you could see timeless British touches in a Beijing hotel and you might be able to apply some ideas and concepts to your area. This is why the manual is there for all to judge and assess, rather than simply copy, as areas all vary in some way. One of the best parts of Property is that it is a local business, so you will be able to adapt the HMO Duchess model to fit your area.
Hi everyone, I’m Maria-Luisa
aka the HMO Duchess!
Over 3000 of you have subscribed to my updates on Instagram and Facebook, thank you so much! Back in 2008 I scurried off to the University of Liverpool to do a law degree. On day 2 I realised I was totally mis-sold the dream and I needed a backup plan. I graduated and worked in London for 6 years in the legal advice industry interviewing thousands of tenants and representing them against landlords. I started to notice a pattern that despite what the media was telling us, I found lots of uncooperating, careless tenants that would have no respect for their landlord or their houses, and landlords who would scrimp not run their properties like a business. That was my first realisation that something is seriously wrong with the property industry. This experience gave me a thorough understanding of tenants and landlords rights, property management, claiming benefits and all round property law.
I became hooked on property in early 2014. My husband and I then made the leap out of London to the home counties in 2016 when I bought my first house and converted it into an AirBNB and HMO. Specialising in Buy, Build, Refurbish, Refinance, Repeat. Carrying out all sourcing below market value properties, buying, refurb project management, planning applications, marketing and property management. Now I have a 6 figure rental income. I am excited to share all my experience in making a business model that stands out from the competition, built to last for wealth and freedom.
The Contents
In this manual, The HMO Duchess explains the fundamentals of her business. No matter what your experience level is, there is no stone unturned. We cover it ALL.
Think of this as your ultimate manual to all things HMO!
Contents (Even more will be added over time): 📣
1 Welcome and News
  1.1 Manual Overview & Introduction
  1.2 How to make the most of the manual
  1.3 Critical finance numbers for HMO success
  1.4 Tasks to complete NOW
 2 Mindset
  2.1 Manual Overview & Introduction
  2.2 How many rooms in the dream HMO?
  2.3 Should I quit my job?
  2.4 Personality of the HMO Investor
  2.5 Communication tips
 3 The Business Model
  3.1 What is an HMO?
  3.2 Why you should NEVER use the term “HMO” in front of your tenants
  3.3 HMO versus other property models
  3.4 SWOT analysis
 4 Your Circles
  4.1 Your Primary Circle
  4.2 Your Secondary Circle
  4.3 Power Team! All members of the team and what to look for, along with contact details
  4.4 Builders & Building Control
  4.5 How to treat your power team
  4.6 Estate Agents Relationship
  4.7 Partners and Joint Ventures
 5 Your Area
  5.1 The Location
  5.2 How to Test the HMO Demand in Your Area
  5.3 Weighing HMOs against other property strategies in YOUR AREA
  5.4 Article 4
 6 Property Hunting
  6.1 “The Magic BMV Deal Generator” Myth
  6.2 How to get ACTUAL Below Market Value Deals
  6.3 Spotting Deals in Your Area
  6.4 Online Agents
  6.5 Modern Method of Auction
  6.6 Auctions
  6.7 First Time Buyer
  6.8 Pickiness Fallacy
  6.9 Biggest Purchase of your life
  6.10 Quick trick on calculating Yield
 7 Finance
  7.1 Economy Overview
  7.2 The 18 Year Property Cycle
  7.3 What factors affect house price growth?
  7.4 Credit Score and Debt
  7.5 Identity Theft and Bank Freezes
  7.6 Hide your Name and Address from Public Records
  7.7 Ltd Company Setup
  7.8 Why You Should Have Your Own Management Ltd Company
  7.9 The Dream Finances (Excel Download)
  7.10 The Saving Plan (Excel Download)
  7.11 Key Metrics - Gross & Net Yield, Return on Capital Employed & Operating Profit
  7.12 Loan Terms and Conditions, What Does the Small Print Really Say?
  7.13 Early Repayment Penalties
  7.14 Fixed Debt Dream
  7.15 Interest only v. Repayment Mortgages
  7.16 Fixed or Variable? 2 Year or 5 Year or 10 Year?
  7.17 Mortgage Offers, How reliable are they?
  7.18 Renovation Loans
  7.19 Quick Trick to Calculate Monthly Mortgage Payments
  7.20 Portfolio Loans
  7.21 How to interact with Valuers
  7.22 Accountancy Methods
  7.23 Insurance for Occupied and Unoccupied Property
 8 Mortgages
  8.1 Do this Now
  8.2 Benefits of Having one
  8.3 Is there a benefit to putting more than 10% or 25% down on a property?
  8.4 Will my loan be sold?
 9 Valuation
  9.1 How to be an Expert Valuer
  9.2 When is a property NOT on the market?
  9.3 Is it good for properties to be on the market for months?
  9.4 Median Value
  9.5 The KEY to Making Good Valuations
  9.6 After Refurb Valuation Formula
  9.7 Pricing Based on Square Footage?
  9.8 Comparisons
  9.9 Super Fast Way to calculate your maximum purchase price
  9.10 How Much Can I Negotiate?
  9.11 How To Destroy Your Relationship with an Agent
  9.12 The BEST time to Buy Below Market Value Deals
  9.13 What to Bring on a Viewing
  9.14 What to Look for on a Viewing
  9.15 What to Say on a Viewing
  9.16 Parking Spaces
  9.17 Front and Back Gardens/Courtyards
 10 Negotiation and Conveyancing
  10.1 Asking the Sellers Questions
  10.2 The BEST Question to Ask in Negotiations with Sellers (EFFECTIVE)
  10.3 How to use that information: With Agents
  10.4 Offers “In Excess Of”
  10.5 Properties Subject to Close
  10.6 Your Offer – A Love Letter (Download)
  10.7 Terms to Give with Your Offer
  10.8 Offer Rejected, what next…
  10.9 Things to do Immediately Once Offer Accepted
  10.10 Conveyancing
  10.11 In-Deal Negotiations as a Buyer
  10.12 Asking for Repairs
  10.13 What to do before Exchange
  10.14 What to do before Completion
  10.15 CHECKLIST - First Night Owning the Property
 11 Closing Costs
  11.1 Insurance Options
  11.2 Solicitor
  11.3 Stamp Duty
  11.4 When you could save thousands on stamp duty
  11.5 Mortgage & Broker Fees (Very Important)
  11.6 Council Tax
  11.7 THIS Council Tax tip will save you hundreds of pounds
  11.8 House Bills
 12 Surveys
  12.1 Types of Surveys Available
  12.2 Should You Get a Survey?
  12.3 Foundation Issues
  12.4 Damp & Mould
  12.5 Chimney Stack
  12.6 Boiler
  12.7 Asbestos
 13 Interior and Exterior Design
  13.1 Your Renovation Attitude
  13.2 Do THIS Before Any Renovation Begins
  13.3 How To Keep The Technology Ahead of the Curve
  13.4 Keeping the Character of the Property
  13.5 The Floorplan and Your Architect
  13.6 Minimum room sizes
  13.7 How many Bedrooms in each Property?
  13.8 How Big do Bedrooms REALLY need to be
  13.9 Should I add En-Suite Bathrooms?
  13.10 Showers, Baths and Sinks
  13.11 Communal Space (Lounge), Yes or No?
  13.12 Bike Parking
  13.13 Do I give Car Parking?
  13.14 Why you need a Garden or Courtyard
  13.15 Fads and Trends
  13.16 Kitchen
  13.17 How Many Kitchen Cupboards Do I Need?
  13.18 Do I need a Dishwasher?
  13.19 Crockery
  13.20 Dining Area
  13.21 Hallways
  13.22 Interior Paint Colours
  13.23 Exterior Paint Colours
  13.24 Which Flooring Type to Use?
  13.25 Living IN a Renovation
  13.26 ALL Builders HATE When Clients Do this
  13.27 Life Expectancy of your HMO
  13.28 Furniture and why Bespoke Furniture WINS
  13.29 Interior Design Mood Boards
  13.30 The Windows You MUST Buy
  13.31 Doors & Locks
  13.32 Save on Those 2am Phone Calls with this Tip
  13.33 To Integrate or Not to Integrate, White Goods
 13.34 Floorplans & How to Analyse the Deal
 14 Suppliers & Systems
  14.1 Doors
  14.2 Solicitor
  14.3 Mortgage Broker
  14.4 Insurance Broker
  14.5 Decorators
  14.6 Bridging
  14.7 Windows
  14.8 Locks and keys
  14.9 TV’s and brackets
  14.10 Broadband and Netflix
  14.11 Furniture
  14.12 Plumbing Systems, Heating, Boilers, Water Pressure and Showers
  14.13 Electrical Systems
  14.14 Fire Alarms
  14.15 Building Control
  14.16 Architect
  14.17 Structural Engineer
  14.18 Paint and Wallpaper
  14.19 Flooring – Carpets, Lino, Laminate, Wood and Engineered
  14.20 Bike Parking
  14.21 Smoke and other types of Alarms
  14.22 Asbestos
  14.23 Guttering
  14.24 Technology
  14.25 White Goods
 15 Getting Ready To Let
  15.1 Staging
  15.2 Photography
  15.3 Air BNB Test
  15.4 How to Calculate Your Rent Charge
  15.5 Marketing
  15.6 What if Hardly Anyone is booking a Viewing?
  15.7 Do This Before ANY Meeting a Prospective Tenant
 16 Managing Your Property
  16.1 Why I will NEVER use a Managing Agent
  16.2 Viewings
  16.3 Aim for Zero Voids – vet your tenants this way.
  16.4 The Type of People to Get Along
  16.5 First Day
  16.6 Move In Inspections
  16.7 Move Out Inspections
  16.8 Deposits, Yay or Nay?
  16.9 New Tenancy Forms (Downloads)
  16.10 Assured Tenancy Agreements (AST) – (Download)
  16.11 Rent Payment Method
  16.12 This TIP will make Rent Collection Less Painful
  16.13 Communication
  16.14 Tenant hasn’t paid? DO THIS to get paid and stop it happening again
  16.15 House Culture
  16.16 Tenant Makes a Special Request…
  16.17 Any Issues, you MUST do this
  16.18 Ordinary Wear And Tear
  16.19 Should I do the DIY myself?
  16.20 The Internet
  16.21 Evictions
 17 Other Investing Models
  17.1 BRRR with HMO’s
  17.2 Flipping Pros and Cons
  17.3 Rent2Rent Pros and Cons
  17.4 Serviced Accommodation (Air BNB)
  17.5 Lodgers – Living for Free
  17.6 Pensions
 18 Property Types Analysis
  18.1 Single Let
  18.2 Detached, Semi Detached and Terraced
  18.3 Existing HMOs
  18.4 Mixed Use Commercial and Residential – Once in a generation opportunity!
  18.5 Blocks of Flats
  18.6 Single Flats
 19 Quick Tips and Things To Avoid
  19.1 Messing with Banks to Build Wealth
  19.2 “Never Enough” Fallacy
  19.3 Passive Income
  19.4 Joint Ventures
  19.5 Rent Guarantee and Corporate Landlords
  19.6 Downside of Penthouse/Top Floor Flats
  19.7 Pay Your Taxes
  19.8 Keeping on top of changes in Property
 20 How To Begin
  20.1 With £20,000
  20.2 With £50,000
  20.3 With £100,000
  20.4 With £250,000
  20.5 With £500,000
  20.6 Special Notes for Investing at 19
  20.7 Special Notes for Investing at 30
  20.8 Special Notes for Investing at 50+
  20.9 Should You Time The Market?
 21 Case Examples
  21.1 Before and After Photos
❎I am not an accountant, solicitor, insurer, or financial advisor and the information in this manual shall not be construed as tax, legal, insurance, or financial advice. If you need such advice, please contact a qualified accountant, solicitor, insurance agent, or financial advisor. Linked items may create a financial benefit for HMO Duchess, Two Ravens Limited, company number 09846309 © 2024
